Tactical Repair - Control the Costs & the Value - the Better Route to Effective Remarketing

The value of every de-fleeted car is a key part of maximising the bottom line.  Now, SMA Vehicle Remarketing has developed a new service designed to help fleet and finance companies to establish the cost/benefit of enhancing the condition of each and every car.  In today's tough economic climate, the ability to accountably add money to each sale is just a click away.

Designed to give sellers the opportunity to enhance saleability, Tactical Repair has been developed by SMA to place sellers in total control of refurbishment.  On arrival at one of SMA's auction centres, every vehicle from customers opting into the service is fully appraised by one of SMA's trained inspectors, to identify damage that could negatively impact sales value.   Repair costs on an itemised basis are established, along with estimates for the likely impact on re-sale value.

In a competitive market, the opportunity to enhance the stock profile of their de-fleeted stock has gained immediate support from a number of SMA's fleet vendor customers, including ALD Automotive, Tusker Direct and Ogilvie Fleet.  Each of these businesses is keen to ensure their stock stands out from the crowd to help it to gain a premium.  Tactical Repair from SMA now provides a new method of increasing value accountably, with each of the businesses able to have repairs completed in their entirety or on an item-by-item basis.  With robust data on cost to repair and anticipated sale price they can now make a more informed decision.

The whole process is undertaken on just in time principles, facilitated by a newly developed web-based tracking process to ensure that 'pace' is retained in the sales process.

Vendors are in full control, using their dedicated login details they can review recommendations and authorise work based upon the detailed assessment provided.  If the vendor has various accounts for different departments or branches, each account will have a separate page on the web portal. This way the remarketing team can have access to view all sites on an account by account basis with one log in.  Throughout the service, customers receive emails informing them of their vehicles progress from inspection to work in hand, updating the completion timescale.

The goal is to help vendors to accountably make a valued assessment on refurbishment; the process is easy to use and fully auditable.

Managing Director Bob Anderson notes;

"We know that there is growing demand for showroom ready stock from buyers, but quite rightly vendors want the reassurance that the cost of refurbishment will deliver extra value.  This latest innovation bridges this knowledge gap further than ever before.  We have the facilities to refurbish cars on site and now we can help sellers to establish the cost/value of undertaking the work.  We think many vendors will be pleasantly surprised".

Initially available to fleet customers, the business plans to roll out the service to all vendors in the months ahead.