SMA Online - Promises Delivered
Speed, convenience and flexibility are all central to
the success of online shopping, but above all buyers want
trust. They want to know that the product offered online will
be delivered as described and that there is recourse should this
not be the case. The SMA Online Guarantee offers this
security for all of the Group's online buyers.
The growing popularity of the web as a retail medium is clear
from all of the statistics, with over 60% of consumers happy to
shop online, valuing the convenience and confident in their
purchasing activity. Such is the confidence that over 64%
would buy a new car online according to recent research by
CapGemini. Whilst consumers may be leading the way, business
is close behind in embracing the new technologies and benefitting
from the opportunities to buy from a wider pool of sources.
To help would-be buyers to buy online, SMA has invested in both
imaginative technology solutions and a high integrity approach
through its Online Guarantee:
- Buyers can view a full 360º video of selected stock, voiced
over by a trained appraiser with
allows buyers to see and select stock with
comprehensive descriptions and images before making an online
buying descision.
enables buyers to join a live auction in real time and make a
bid.
allows online buyers to view and purchase
stock before it appears in a live auction, which is an innovation
that also benefits vendors.
Managing Director Bob Anderson observes; "The opportunities
afforded by digital media are considerable and there is a clear
demand from buyers and vendors. Our research in embracing the
online media clearly indicated that integrity was vital; buyers
want to be confident that what they believe they are buying is
absolutely as described and that if they are not happy they can get
their money back. We are happy to oblige. As well as
helping buyers, it helps us to ensure that our online auction
activity is sufficiently informative and accurate. I should
add that we have operated the guarantee, which is made highly
public for the last 16 months without incident.
- www.sma-group.co.uk
- SMA Vehicle Re-Marketing is the largest and oldest independent
motor auction group in the UK with more than 35 years experience in
the industry.
- SMA Vehicle Re-Marketing has six Auction Centres at Edinburgh,
Kinross, Leeds, Newcastle upon Tyne, Northern Ireland and
Birmingham which opened in April 2011.
- LiveBid - SMA Vehicle Re-Marketing's Live Bid offers purchasers
a secure and reliable method of remote bidding over the
internet.
- SMA Vehicle Re-Marketing is the Best Independent Vehicle
Remarketing Company of the Year 2010 - Institute of Transport
Management
- SMA Vehicle Re-Marketing are proud members of the Vehicle
Re-Marketing Association