SMA & DVLA Register Success

The rise in demand for private number plates is clear based upon the outstanding result achieved at the latest DVLA Auction managed by SMA Remarketing.  Records tumbled with over 4500 registered bidders competing for a wide selection of numbers released for sale by the DVLA.

With 4500 bidders, it was clear that activity would be bustling at the auction, which took place at Down Hall Country House hotel near Bishops Stortford from Wed 28th- Fri 30th September.  In total the sale secured £3.1M of sales, the best result in over a year, exceeding the anticipated value by over £200,000.

Commenting on the success SMA Group Managing Director, Bob Anderson observed; "the success of the auction can be attributed to a highly effective marketing campaign that saw a very significant bidder audience from both private and trade buyers.  In the current economic climate, it is easy to recognise that some consumers are changing their car's registration rather than the car itself, but nonetheless reaching out to the right customers does require a high level of skill, after all a personalised number plate is by definition a very personal item".

And the highest selling registration number?  It was one that encompassed the sense of humour that often marks out a personalised plate, and as the man himself would say 'Lovely Jubbly!"

DE11 BOY, which sold for £35,330

The next DVLA auction will take place at the Dormy House Hotel near Broadway in Worcestershire from Wed Nov 30th to Fri 2nd December 2011.  Another very busy auction is already expected based upon early interest to date.

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