SMA Vehicle Remarketing - Innovation That
Matters
Used car remarketing has traditionally carried with it
high level of costs. Time, preparation costs, and transportation
represent just some of the costs that are ultimately passed through
the distribution chain.
Taking a 'lean' approach, SMA Vehicle Remarketing are committed
to creating a faster, quicker, 'leaner' distribution route. The
goal - to take cost out of the process.
The multi-level approach being adopted by SMA involves both
traditional auction centres and leveraging the web, and rapidly
evolving web-based technologies, designed to facilitate sales
24/7.
Expanding the Auction Centre Network
Investment in bricks and mortar continues
across the Group, with new facilities at Leeds, and most notably
the forthcoming opening of the all new Birmingham Auction Centre,
which is now only weeks away.
SMA Technical Services
Part of the physical expansion includes the development of the
Technical Services operation, which will soon feature at all SMA
Centres. With the capacity to complete major body rectification
work, vendors have been delighted with the speed and value the
approach takes and the flexibility to deal with even minor work
(small changes that can really add value).
Ensuring the physical sites are even more welcoming and
efficient, the Group has embarked upon a recruitment campaign,
backed up by the creation of training programmes for all staff.
SMA On-Line Harness the Web It is perhaps in the world
of IT development that SMA is truly leading the
market.
As Group MD, Bob Anderson notes; "Technology is re-inventing
every walk of life. Traditional auctions continue to have a very
real place, but increasingly we are finding new vendors and new
buyers because our IT systems can bridge that age-old problem -
getting the right used car to the right location, fast".
A series of innovations are coming on stream, here are just two
of the most exciting:
SMA View It Now
An exclusive SMA service that provides video and audio vehicle
appraisals. Buyers can view and hear a 360 view of the car and
interior, voiced over by one of SMA trained assessors.
SMA Advantage
Provides access to pre-auction stock and timed auctions. Buyers
can:
- Place a bid and keep checking back to see if an increased bid
is required
- Place a maximum bid and allow SMA to bid on the buyers behalf
up to an agreed limit
- Click the buy it now button
SMA Online Guarantee
All vehicles purchased online are backed by the SMA Online
Guarantee. To show our commitment to our online customers and to
the information we provide to them, all vehicles displaying a
completed Inspection Report are covered by our exclusive SMA Online
Guarantee. If you take delivery of any online purchased
vehicles and find the condition differs from our online Inspection
Report, let us know within 24 hours and the vehicle can simply be
returned, with a full refund of the purchase price.
In the world of used cars, SMA are harnessing a winning formula,
better auction centres, a wider range of support services,
unrivalled on-line access to stock and perhaps above all, the
customer service that has seen SMA short listed for the FN Awards
Customer Service Award 2011.
To find out how SMA can help you to buy or sell call 01506
418309 or email edinburgh@smag.co.uk