Personalised Plates Staying Strong

The demand for personalised number plates has been clear as SMA, DVLA's official auctioneer, concluded yet another highly successful auction of DVLA Personalised Registrations this month.  Central to the success has been the manner in which SMA's marketing has captured the imagination of a growing audience of buyers.

A year of success was rounded off with a three day auction that saw more than £2.8 million raised; creating a total sales value to the treasury of £16 million throughout the year, testament to the teamwork and skill of the SMA and DVLA teams involved.

At the latest auction the top registration number was 14 O, which sold for over £40,000 after some hectic bidding, eclipsing the perhaps more obvious AL11 SON which sold for half that value.  It is easy to see the figure of £2.8 million and imagine a series of strong registration numbers, but the real success was based upon a very solid marketing effort to encourage bidders to enter the fray and acquire a bit of personality for themselves.

"We all recognise that consumers are watching their expenditure closely, but for a mixture of reasons that include both fiscal control and perhaps vanity, the market for personalised registration numbers has been strong this year. Genuinely part of this success has been in marketing the DVLA effectively - the results clearly suggest that we have succeeded" observes SMA Vehicle Remarketing Managing Director Bob Anderson.

There seems to be no sign of the private number plate market declining, with auction sales increasing annually.  Personalised number plates allow car owners to personalise their car and in the run up to Christmas, it is clear that some are destined to be presents.  Buyer interest remains strong with high levels of interest already clear from the advance registrations for the next DVLA Auction in Stratford upon Avon on the 1st, 2nd and 3rd of February 2012.  For more information go to

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Our grading system is changing

NAMA grading has been developed to provide a long awaited industry standard grading scheme to be used across all auctions within the UK.

We have now introduced NAMA grading across our sites, and over the coming weeks you will notice more vehicles being offered for sale displaying a NAMA grade. These grades are easy to identify as they are 1,2,3,4,5 and U in place of the SMA grades A,B,C,D and E.

Please make sure you have familiarised yourself with the grades. We will still produce condition reports providing additional information for each vehicle as we always have.