Motability eAuction - 'a great success"

The first Motability eAuction arranged through SMA Vehicle Remarketing has just been completed and it has been a huge success.

The initial Motability eAuction on April 29th saw a great selection of vehicles from a wide range of brands going under the digital hammer. Operated from SMA Edinburgh the e only auction saw a conversion rate of 81.61% demonstrating the level of success as a hectic pace of biding was maintained throughout the auction.

In the week running up to the auction, SMA saw an increase of 17% in new registrations by buyers looking to take part in the auction. On the day, bids were received from as far north as Aberdeen and as far south as Essex to the east and South Wales in the west. The strong buying activity was supported by buyers from car supermarkets, franchised dealers, independents & specialist traders.

Every vehicle on offer was imaged and videoed with accompanying fleet inspection condition reports and grading, all available online to help buyers. The quality of product descriptions and the unique SMA Online Guarantee were cited by buyers as key factors in the decision to join the auctions by new bidders interviewed in advance of the auction.

"I'm absolutely delighted, the eAuction has been a great success. I'm very pleased for our partners at Motability and I think together we have demonstrated how effectively such an auction can reach out to new buyers. Confidence in the digital process is key and in this respect the Motability brand and our own guarantee and online product access have combined to deliver a dynamic, energetic and successful auction experience, with strong bidding activity throughout the afternoon.

"It is clear that many buyers were seeking specific products, but equally some major buyers saw this as an opportunity to access some high quality used stock. In both cases, the eAuction has been very effective and we will certainly be planning more" Noted SMA Managing Director Bob Anderson.

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Our grading system is changing

NAMA grading has been developed to provide a long awaited industry standard grading scheme to be used across all auctions within the UK.

We have now introduced NAMA grading across our sites, and over the coming weeks you will notice more vehicles being offered for sale displaying a NAMA grade. These grades are easy to identify as they are 1,2,3,4,5 and U in place of the SMA grades A,B,C,D and E.

Please make sure you have familiarised yourself with the grades. We will still produce condition reports providing additional information for each vehicle as we always have.