Creating real value in remarketing

Remarketing today is changing rapidly and SMA is leading the change process with an ever-widening portfolio of services designed to add value for vendors and buyers that goes significantly beyond the much loved auction arena.

SMA's business-wide focus is upon delivering increased value for all vendors and buyers, creating more sales opportunities, working more closely with clients well ahead of the traditional vehicle change process and delivering innovations that support customers to take costs out of the remarketing process. The result is a faster, more effective process that adds greater value to customers in a trading environment, where every penny really is a prisoner.

"The remarketing process has changed significantly. The auction centre remains important, but digital developments mean that today traditional sales territories and audiences have changed. Today, SMA is selling cars to and for customers UK-wide and increasingly in sales terms, internationally. Above these, it is clear that with a nimble and innovative culture, such as that enjoyed by SMA, value can be added to buyers far beyond the walls of the auction hall". Noted SMA Group Sales Director Eddie Thomson.

The sale price achieved remains a key part of the value equation for fleets. However, in today's marketplace, more fleet managers recognise the value of a wider, support programme that helps them to deliver a more effective service and accountably adds greater value to the total remarketing process.

In addition to its modern, secure and spacious auction centres across the UK, SMA has developed a class-leading digital operation, with a range of innovative services allowing vendors to ensure their vehicles meet an ever-widening network of buyers who value SMA's unique online buyer guarantee. If the car delivered is not as described on-line by the Fleet Inspection Report, then SMA will take the vehicle back and refund the purchase price in full.  It is an offer that has seen buyers from across the UK sign up and buy online with SMA.

SMA's Inspect & Collect services work alongside fleet managers to speed up the end of lease process, including new vehicle handover, with the highly regarded Technical Services operation that provides state-of-the-art bodyshop facilities and a modern distribution service that delivers nationwide, to all customers. Buyers and sellers can be assured that online, or at an auction, a wide choice and a quality proposition are guaranteed. It is an enticing offer that has seen SMA grow rapidly over the last 18 months.

"As an industry, we have to move beyond sales price. Speed and conversion rates were a first step in this direction, but now we are clearly seeing that a total quality approach is valued by both buyers and vendors. Link this with a strong digital presence and all parties can be assured of a better deal than ever before. Today every vehicle on offer is actively marketed to thousands of customers online every day, with an unrivalled guarantee that instils real confidence". Concluded Thomson.

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Our grading system is changing

NAMA grading has been developed to provide a long awaited industry standard grading scheme to be used across all auctions within the UK.

We have now introduced NAMA grading across our sites, and over the coming weeks you will notice more vehicles being offered for sale displaying a NAMA grade. These grades are easy to identify as they are 1,2,3,4,5 and U in place of the SMA grades A,B,C,D and E.

Please make sure you have familiarised yourself with the grades. We will still produce condition reports providing additional information for each vehicle as we always have.